WHAT IS LOGO?

A simple visual mark to identify company, product or service.

MONOGRAM/LETTERMARKS LOGO

It’s contained the organization abbreviation or initial letters, for example logo for IBM.

WORDMARKS/LOGOTYPES

A font-based logo that focuses on a business’ name alone.

PICTORIAL MARKS/LOGO SYMBOLS/BRAND MARK

A pictorial mark is an icon or graphic based logo. It’s perhaps the image that comes to mind when you think “logo” for example Apple logo

ABSTRACT LOGO MARKS

An abstract mark is a specific type of pictorial logo, it’s an abstract geometric form that represents your business. For example the Pepsi divided circle.

MASCOTS

Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson

THE COMBINATION MARK

A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.

THE EMBLEM

An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.