What is SEM?
August 21, 2020 No Comments Digital Marketing gitspk

What is SEM? Definition of Search Engine Marketing (SEM): Advantages and Disadvantages of SEM

What is Search Engine Marketing (SEM)?

SEM stands for “Search Engine Marketing” is one of the most growing components for your business in a competitive marketplace. SEM is the practice of marketing a business using a paid advertisement that appears on the search engine result pages “SERP”, the advertiser bid on the keywords that users of the services like Google, Yahoo, and Bing might enter when looking the certain products and/or services. It is the act of increasing search visibility using paid strategies the paid ads can be found on almost any search result page these typically are located at the top or the bottom of the page.

Google ads are the most popular search platform followed by Microsoft advertising which also a significant portion of ads on Yahoo. To get started with PPC ads on the search engine platforms are:

Each platform offers here its own getting started guide and tutorial for beginners.

Pay-Per-click (PPC) marketing:

“What is search engine marketing?” while you trying to get to answer this question, another term you encounter is (PPC) Pay-Per-Click marketing.  Pay-Per-Click (PPC) is the paid strategy where the brand creates the digital ads and is charged each time to the user click on it. when in the search results PPC ads are shown, this is considered SEM but Pay-Per-Click (PPC) is not always related to the SEM. Pay-Per-Click (PPC) strategies are used on the channels other than search this is not considered the Search Engine Marketing (SEM) e.g. Pay-Per-Click (PPC) can be used on the sites that support digital ads such as promoted tweets, the Facebook or Instagram ads.

Advantages of SEM Search Engine Marketing:

Highly measurable:

Google ads give you highly detailed reports of the evolution of your campaigns, so what happens with your ads you can always know; you can take the advantages of integration with analytics to have everything controlled to perfection.

The real-time monitoring: 

Real-time monitoring, Analytics interface allows you to see what is happening at each moment and correct the course to the moment, and also if you don’t get results you are looking for.

Speed: Search Engine advertising allows you to achieve relatively large and fast results regarding other techniques like SEO or content marketing.

The segmentation: The segmentation possibilities, by focusing on the keywords you will reach the public that is actively interested in; you can filter it by the other factors like language, location, or behavior.

Disadvantages of the SEM:

Higher long term cost: SEM only works when you pay, although over time you can optimize your campaigns and reduce cost par-click, you will have to continue to pay for each of the visits that you will get

Competitors: competitors, with SEM your competitors can check you are doing. The ads you run out there in open which means your competitors can easily see the keywords that you are using and the landing pages of your ads.


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