What is SEO?
What is SEO? Why SEO is important: How On-Page and Off-Page SETO work?
Definition of SEO:
SEO stands for Search Engine Optimisation; it is the process of getting organic, natural, and free traffic from the search results on search engines. It is optimised your content and help you to get high-quality results. It is the digital marketing strategy that focuses on the website’s presence in search results on search engine e.g. Google when you understand how actually SEO works you can use a different method to increase your visibility (or how you rank high) in search results to get more visitors
Common tasks associated with Search Engine Optimisation including high-quality content, optimising around specific keywords, and add back-links.
Why Search Engine Optimisation SEO is important?
SEO is the big source of generating traffic with free of cost. The main goal of Search Engine Optimization (SEO) is to optimize content and to get more traffic from the search engine and to get more visitors, good SEO practices improve users’ experience and the usability of a website. It is a good way of social promotion of your website; people who find your website by searching on Google, Yahoo, and Bing are more likely to promote it on Facebook, or Instagram, and other social media platforms.
There are two main categories of SEO:
The on-page SEO: The on-page SEO also known as the on-site SEO, it is the process of optimizing different parts of your website or web pages that effects search engines and help you to rank higher. The common on-page practices include: optimizing title tags or keywords, content, internal links, and URL.
Why the On-Page SEO is important?
It is important because it helps search engines to understand your website and its content. On high-quality content, Google has always put a premium.
The off-page SEO:
The Off-Page SEO, it is also called (Off-site SEO) focusing on the increasing authority of your domain through the links from another website. It refers to the page ranking factors that occur off the web, Such as back-links from another site. Optimizing for “of- site page factors “are involved in improving search engine and user perception of the website’s popularity. The more pages linking to your content are effects on your ranking. You can take that the produce results like guest blogging, being featured in an industry trade publication
The on-page and Off-Page SEO both aim to make your content or website friendly to the users and also search engine.
Why do search engines care about SEO?
Why do search engines care about SEO? If you use them or another, after all you are not paying them? It is right but someone else is? The question is that is there someone else to paying them? The answer is that they make money from the advertisement.
After you enter a search query the page you delivered is known as Search Engine Result Page (SERP), which presents you with that is called organic results as well as PPC (Pay-Per-Click Ads) or that influenced by SEO are called Organic results and PPC ads are paid.
Google advertisement is a paid task in which advertisers pay the fee, essentially it is the way of buying visitors for your website and by the help of advertisements you can grow your business. 134.81 billion $ is the Google annual advertisement revenue from 2001 to 2019.